Snifferdog

How it works

1

Snifferdog© instantly extracts all key information and builds a tailored media plan based on your objectives and KPIs.

Upload your brief

2 confirm your summary

Review the automatically generated summary to ensure everything’s accurate—demographics, schedule, platforms, and targets—all clearly laid out by Snifferdog© for your approval.

3 View your media plan

Get a complete, data-driven media plan with budget allocations across platforms like Google Ads and Meta Ads. Everything’s broken down for easy understanding.

4 Launch campaigns

Campaigns are dispatched via our custom APIs, ready to go live.

You retain control—add copy, adjust creative, tweak budgets, or let Snifferdog© handle it.

Generate tailored media plans based on your specific goals and budget

Suggest ad copy, keywords, and campaign direction using AI + our data

Optimise campaigns in real time to improve performance and reduce waste

Provide clear reports and insights, with full human oversight

Snifferdog© DOES...

Snifferdog© DOES not...

Edit or design creative assets (we collaborate with your team for that)

Launch campaigns without approval - everything stays within agreed parameters

Override your brand voice - your input shapes the output

Use or share personal data - compliance and privacy come first

faqS

How is Snifferdog© trained?
Snifferdog© combines trusted, open-source AI models, proprietary algorithms, and custom rule-based systems. Rather than relying purely on large, general datasets, we've trained Snifferdog© using years of real-world campaign data, media buying strategies, and industry best practices.

This ensures the AI is focused specifically on the needs of advertisers—optimising spend, selecting relevant channels, and aligning with client objectives. Crucially, Snifferdog© is also supervised by human oversight, so its outputs are continuously refined based on real campaign outcomes and expert input.

The data passed through Snifferdog© is not sensitive or personal—it’s the same data you'd traditionally input directly into ad platforms (like campaign names, budgets, creative details, audience parameters).
Where OpenAI tools are used (such as for generating copy suggestions), no personal client data or sensitive business information is sent.
Additionally, we have strict protocols in place to ensure no data persists unnecessarily, and all integrations meet security standards.

How do you handle data compliance and client data privacy?
Compliance and privacy are non-negotiable. Snifferdog© is built with data protection by design:

We never use or store personal data.
Any data input into Snifferdog© (target demographics, budgets, creative assets) is exactly the same as what would be input directly into ad platforms like Google, TikTok, or Meta manually.
All data is processed securely, adhering to GDPR and other relevant data privacy regulations.
Campaign data is not retained beyond the scope of campaign execution and performance reporting, ensuring clients' information remains private and protected.