Who are we?
Gyre & Gimble Media is an innovative advertising agency that specializes in AI solutions for media planning, buying, creative, and campaign management. Our team is dedicated to helping companies and organizations achieve their marketing goals through strategic and creative advertising solutions.
We believe in the power of storytelling and its ability to connect brands with their audiences. Our approach is to create compelling narratives that resonate with the target market, driving brand awareness and engagement.
What's in a name?
Our company, Gyre & Gimble, draws its name from Lewis Carroll's whimsical poem "Jabberwocky" in Alice in Wonderland. The lines '’Twas brillig, and the slithy toves / Did gyre and gimble in the wabe' perfectly capture the transformative power of AI, much like Alice's world being turned upside down. "Gyre" signifies the dynamic, ever-turning nature of innovation, while "Gimble" represents the stability and precision we bring to AI-powered campaign planning and management services. Just as these words balance chaos and control, our solutions revolutionize advertising with creativity and reliability.
About Snifferdog
Snifferdog is a specially trained and integrated GPT-based system, designed specifically for the advertising industry. By leveraging this cutting-edge technology, we’ve tailored Snifferdog to perform at the highest level. It’s not just another automation tool—it’s customised to the unique needs of our clients, ensuring real-time precision, faster results, and smarter strategies.
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Snifferdog is named after the dedicated sniffer dogs that assist humans in places like airports. Just as these dogs quickly scan for potential issues, allowing humans to focus on more complex tasks, Snifferdog efficiently handles the repetitive, data-driven aspects of advertising.