The next big thing
About Snifferdog
Snifferdog©, is Gyre & Gimble’s intelligent campaign agent, designed to simplify and supercharge your advertising. It uses a blend of trusted open-source AI technology—including ChatGPT—and our proprietary data sets, built from years of campaign experience, to plan, create, and manage your campaigns efficiently and effectively.
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Importantly, Snifferdog© isn’t a “black box.” It operates within clearly defined parameters, always under human oversight. It helps take the legwork out of campaign management while keeping control firmly in your hands.
FOR AGENCIES
Whether you’re running campaigns for ten clients or a hundred, Snifferdog helps you keep it all on track. Automate the grunt work, surface what matters, and get back to what you do best - building strong client relationships.
FOR businesses
Tired of feeling in the dark about your ads? Snifferdog sniffs out what’s working, what’s wasting money, and what to do next — so you stay in control without needing to be an expert.
Generate tailored media plans based on your specific goals and budget
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Suggest ad copy, keywords, and campaign direction using AI + our data
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Optimise campaigns in real time to improve performance and reduce waste
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Provide clear reports and insights, with full human oversight
Snifferdog© DOES...
Snifferdog© DOES not...
Edit or design creative assets (we collaborate with your team for that)
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Launch campaigns without approval - everything stays within agreed parameters
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Override your brand voice - your input shapes the output
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Use or share personal data - compliance and privacy come first​​